Andee Sellman
Founding Principal

Andee is a trusted business advisor and qualified accountant with over 30 years corporate experience running businesses in a variety of countries, cultures and industries. He was the Finance Director of BTR Nylex (a 7 billion dollar business) at age 35, and CEO of BTR Laminates (a 1 billion dollar business) at age 40.
Andee left the corporate world in October 2000, at age 43, to setup a boutique consulting and coaching business called One Sherpa. One Sherpa brings together his proven track record in financial management, recruitment and strategic business development to address two vital components in business – People
and Finance.
In 2002 Andee wrote his book, ‘Where’s the Money Gone?’ after talking with business owners and discovering that this was a burning question for many. With over 11,000 copies sold, 'Where's the Money Gone', has formed the basis for the development of an intuitive KPI dashboard called The Financial Fence®.
The Financial Fence® is a one page colour coded strategic view of business finances. It is a proven and extensively used tool, assisting clients to better understand the strategic financial position of their business. From this vantage point it becomes much easier to work out and implement a successful development path.
Andee recognised that because many business owners often do not want to talk about their finances, they can find themselves in significant denial regarding these matters. He set out to find a behavioural tool that could be used to ‘build a bridge’ into a business owners world. After using MBTI personally during corporate life, he wanted something that gave greater insight into business relationships and how individuals function within a team. After thoroughly researching the market, Andee settled on Business DNA and became an accredited coach.
With a unique way of debriefing utilising Business DNA, Andee takes clients on a journey of validation and discovery. Business DNA has become the foundation of the behaviour work for One Sherpa, which extends to assistance in recruitment and outplacement, team development, succession planning and business coaching.
In his downtime, Andee is the founder of Land of Seven Rivers, a collective of musicians and artisans, and one of the significant songwriters for the genre of music based on the sounds of nature.
Andee has been married to Fran for over 30 years and they have two adult children, Dean and Stefanie.
Andee left the corporate world in October 2000, at age 43, to setup a boutique consulting and coaching business called One Sherpa. One Sherpa brings together his proven track record in financial management, recruitment and strategic business development to address two vital components in business – People
and Finance.
In 2002 Andee wrote his book, ‘Where’s the Money Gone?’ after talking with business owners and discovering that this was a burning question for many. With over 11,000 copies sold, 'Where's the Money Gone', has formed the basis for the development of an intuitive KPI dashboard called The Financial Fence®.
The Financial Fence® is a one page colour coded strategic view of business finances. It is a proven and extensively used tool, assisting clients to better understand the strategic financial position of their business. From this vantage point it becomes much easier to work out and implement a successful development path.
Andee recognised that because many business owners often do not want to talk about their finances, they can find themselves in significant denial regarding these matters. He set out to find a behavioural tool that could be used to ‘build a bridge’ into a business owners world. After using MBTI personally during corporate life, he wanted something that gave greater insight into business relationships and how individuals function within a team. After thoroughly researching the market, Andee settled on Business DNA and became an accredited coach.
With a unique way of debriefing utilising Business DNA, Andee takes clients on a journey of validation and discovery. Business DNA has become the foundation of the behaviour work for One Sherpa, which extends to assistance in recruitment and outplacement, team development, succession planning and business coaching.
In his downtime, Andee is the founder of Land of Seven Rivers, a collective of musicians and artisans, and one of the significant songwriters for the genre of music based on the sounds of nature.
Andee has been married to Fran for over 30 years and they have two adult children, Dean and Stefanie.