One Sherpa

One of the things that has fascinated me about the internet is the fact that lead generation, starting conversations and building relationships always requires providing a potential customer with something valuable for FREE first.

Long gone are the days when consumers enjoyed being bombarded with mass advertising.

So why is this?

What makes FREE so important?

FREE means you have to invest in earning your right to have a conversation with someone on the internet.

All of us wonder about the bad things that happen on the internet but having a culture of FREE means that people have to make a valuable investment to join a conversation and also earn the right to market to consumers.

Has this culture and practice emerged to keep the internet a place of authenticity?

Does FREE means that consumers are demanding more authenticity before being prepared to buy?

Every business needs to have new leads coming through their business on a frequent basis if they ever want to grow.

In a previous post I talked about the catch cry of the 21st century ‘Just Google it’.

So what are you doing when you Google something?

You are typing in a KEYWORD to search for a product or service.

Imagine if you were to ‘own’ a key word or series of key words.

When any one had the urge to ‘Just Google it!’ your business would be displayed and potential customers would be able to ‘click’ on your business.

That’s the power and value of keywords to your business.

So how do you go about finding keywords?

There are lots of different providers of software that can assist you.

Just type key word research into Google and you can find plenty of options.

BUT wait, the one that we use is fairly new to the market but has stacks of additional features in it.

It’s called Market Samurai and you can get a free copy of it by clicking here.