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	<title>Comments on: A NEW LANGUAGE</title>
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	<description>Future Confident.</description>
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		<title>By: Ed Roach</title>
		<link>http://www.onesherpa.com/management/a-new-language/comment-page-1#comment-128</link>
		<dc:creator>Ed Roach</dc:creator>
		<pubDate>Fri, 01 May 2009 03:20:59 +0000</pubDate>
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		<description>The last paragraph is a branding opportunity to re-categorize what you do. If you are able to achieve the stated goal you will no doubt differentiate your firm from competing firms. It would become a VERY compelling positioning strategy.</description>
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