Ever wondered ‘Where’s the money gone”?

‘Where’s the Money Gone?’ traces the learning of a typical business person named Mike. Mike believed that to be successful he just needed to make a profit.

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What’s FREE worth on the internet

By on November 19, 2009 in Marketing

One of the things that has fascinated me about the internet is the fact that lead generation, starting conversations and building relationships always requires providing a potential customer with something valuable for FREE first.

Long gone are the days when consumers enjoyed being bombarded with mass advertising.

So why is this?

What makes FREE so important?

FREE means you have to invest in earning your right to have a conversation with someone on the internet.

All of us wonder about the bad things that happen on the internet but having a culture of FREE means that people have to make a valuable investment to join a conversation and also earn the right to market to consumers.

Has this culture and practice emerged to keep the internet a place of authenticity?

Does FREE means that consumers are demanding more authenticity before being prepared to buy?

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When should I look at reducing sales rather than chasing more?

By on November 17, 2009 in Melbourne Vlog Tour

Many business owners believe that increasing sales is a good thing to do and usually it is….. BUT not always. Sometimes increasing sales can cause you unexpected problems.

Today Andee examines a situation where increasing sales, even if they are profitable, can cause more stress in your business.

The Vlog series comes from One Sherpa an online global membership community dedicated to helping small business owners succeed and prosper.

The series is filmed on location around Melbourne, Australia and answers questions commonly asked by small business owners.

This video is filmed from the ‘Northcote Town Hall, Northcote’ and answers the question ‘When Should I Look at Reducing Sales Rather Than Chasing More?’

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Finding Your USP and Sticking To It!

By on November 12, 2009 in Marketing

One of the things I find frustrating as a small business owner is people who come and try to convince me to move away from my niche and enter the bigger markets in the hope of finding new customers and more volume.

This week I came across a Youtube video which shows a small business owner who has succeeded in remaining a niche player in his industry.

The video is full of practical tips on how to remain focused and win so I encourage you to watch it through to the end.

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How do I get more sales in my business?

By on November 10, 2009 in Melbourne Vlog Tour

Keep an eye out in today’s video for four tips about generating more sales in your business, and in particular the two key activities you need to focus on to grow your sales.

You’ll also get some interesting information about a colourful character and his connection to a quaint old Victorian pub.

The Vlog series comes from One Sherpa an online global membership community dedicated to helping small business owners succeed and prosper.

The series is filmed on location around Melbourne, Australia and answers questions commonly asked by small business owners.

This video is filmed from the Sam Knott Hotel, Wesburn and answers the question ‘How Do I Get More Sales in My Business?’

Keywords – The Answer to Being Found!

By on November 5, 2009 in Marketing

Every business needs to have new leads coming through their business on a frequent basis if they ever want to grow.

In a previous post I talked about the catch cry of the 21st century ‘Just Google it’.

So what are you doing when you Google something?

You are typing in a KEYWORD to search for a product or service.

Imagine if you were to ‘own’ a key word or series of key words.

When any one had the urge to ‘Just Google it!’ your business would be displayed and potential customers would be able to ‘click’ on your business.

That’s the power and value of keywords to your business.

So how do you go about finding keywords?

There are lots of different providers of software that can assist you.

Just type key word research into Google and you can find plenty of options.

BUT wait, the one that we use is fairly new to the market but has stacks of additional features in it.

It’s called Market Samurai and you can get a free copy of it by clicking here.