November 24, 2009
Have you ever heard the term ‘profitless prosperity’? Andee discusses this today and looks at why when some businesses grow their sales rapidly they can end up worse off and not better off as you might expect.
The Vlog series comes from One Sherpa an online global membership community dedicated to helping small business owners succeed and prosper.
The series is filmed on location around Melbourne, Australia and answers questions commonly asked by small business owners
This video is filmed from the Thornbury Kids Child Care Centre, Thornbury and answers the question When Can More Sales Actually Damage My Business?
Tags: Business,
business management,
business performance,
business planning,
child care,
Management,
Mentoring,
money,
performance management,
profit,
profitless prosperity,
Small business,
SME,
Thornbury Kids,
understanding numbers November 19, 2009
One of the things that has fascinated me about the internet is the fact that lead generation, starting conversations and building relationships always requires providing a potential customer with something valuable for FREE first.
Long gone are the days when consumers enjoyed being bombarded with mass advertising.
So why is this?
What makes FREE so important?
FREE means you have to invest in earning your right to have a conversation with someone on the internet.
All of us wonder about the bad things that happen on the internet but having a culture of FREE means that people have to make a valuable investment to join a conversation and also earn the right to market to consumers.
Has this culture and practice emerged to keep the internet a place of authenticity?
Does FREE means that consumers are demanding more authenticity before being prepared to buy?
November 17, 2009
Many business owners believe that increasing sales is a good thing to do and usually it is….. BUT not always. Sometimes increasing sales can cause you unexpected problems.
Today Andee examines a situation where increasing sales, even if they are profitable, can cause more stress in your business.
The Vlog series comes from One Sherpa an online global membership community dedicated to helping small business owners succeed and prosper.
The series is filmed on location around Melbourne, Australia and answers questions commonly asked by small business owners
This video is filmed from the “Northcote Town Hall, Northcote” and answers the question “When Should I Look at Reducing Sales Rather Than Chasing More?”
Tags: Business,
business management,
business performance,
Cash Flow,
financial education,
how money works,
increasing sales,
money,
Small business,
SME,
stress in business,
understanding numbers November 12, 2009
One of the things I find frustrating as a small business owner is people who come and try to convince me to move away from my niche and enter the bigger markets in the hope of finding new customers and more volume.
This week I came across a Youtube video which shows a small business owner who has succeeded in remaining a niche player in his industry.
The video is full of practical tips on how to remain focused and win so I encourage you to watch it through to the end.
