One Sherpa

So many business owners in the offline community fail to realise that online opportunities exist for them to enhance their business.

The two functions of a business which are being radically overhauled by the technology of the internet are marketing and distribution.

Just look at how Google is starting to dominate advertising and how the traditional media is starting to show signs of struggle.

When was the last time you picked up a Yellow Pages BOOK and looked for a product or service?

The catch cry of the 21st century is ‘Just Google it!’

So if you are not using online, start today. Get familiar with how this technology can change the way you do things.

I’m going to reveal some of the tools we’re using in our business which could be really useful for you over the next few weeks.

I have recently joined a mastermind group and am finding it a great way to personally learn and grow. You may not have ever been part of a mastermind group and I am getting so much value out of this one that I thought it would be a good idea to tell you a bit about mastermind groups.

So what is a Mastermind Group?

In simple terms it’s a group of people who meet to share ideas, encourage one another and hold each other accountable.

The mastermind concept first became popular when Napoleon Hill talked about it in his book “Think and Grow Rich” which was published in the early part of the twentieth century.

He referred to the mastermind principle as:

“The coordination of knowledge and effort of two or more people, who work toward a definite purpose in the spirit of harmony”, he also said “No two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind.”

The mastermind group I have joined is a group of people from all around the world who are learning about the whole new world of social media marketing.

We are exploring the rapid development of social interaction online and what this means for our businesses reaching the market place of the 21st century.

The world we live in is changing rapidly. Traditional means of marketing and communication are becoming less and less effective, and business people who fail to adapt quickly to the new mediums will get left behind.

This particular mastermind group meets entirely online using an interactive webinar room, a Wiki, a Google group and email.

In recent weeks I have discovered Feedly, Twitter, Flickr and a number of other rapidly growing and thriving online communities.

If you don’t have any idea what these things are then can I encourage you to find out more about them… because these things, and others like them, are having massive impact on the way we communicate, interact with each other, and do business together and this impact will increase and not diminish in the future.

You can find out more here.

In my next post I will outline for you the characteristics that make up a good mastermind group.